-
1 Journal of Marketing
док.марк., амер. "Джорнэл оф маркетинг" (один из ведущих американских маркетинговых журналов, издаваемый с 1936 г. Американской маркетинговой ассоциацией)See: -
2 Journal of Marketing Research
Журнал, посвященный маркетинговым исследованиям Выходит с 1964. -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 American Marketing Association
орг.сокр. AMA марк., амер. Американская ассоциация маркетинга [маркетинговая ассоциация\] (профессиональная организация, созданная для содействия сотрудничеству в маркетинговой деятельности и повышения профессионального уровня маркетологов, обеспечения соответствия маркетинговой деятельности законодательству и этическим нормам)See:
* * *
abbrev.: AMA Американская ассоциация маркетинга (США): профессиональная организация (основана в 1915 г.), занимающаяся усовершенствованием подготовки членов и поддержанием этических стандартов данной профессии; публикует "Marketing News", "Journal of Marketing" и "Journal of Marketing Research" (г. Чикаго, США).Англо-русский экономический словарь > American Marketing Association
-
5 JME
1) Общая лексика: hum. сокр. Journal of Medical Ethics2) Компьютерная техника: Java Molecular Editor3) Физиология: Juvenile Myoclonic Epilepsy4) Онкология: Journal of Medical Ethics5) Энергетика: Jatropha Methyl Ester (вид биотоплива) -
6 Alpha Kappa Psi Award
марк., амер. премия «Альфа Каппа Пси»* (присуждается за достижения в области маркетинга американским журналом «Джорнэл оф маркетинг»)See: -
7 JFM
1) Геология: Juan Fernandez Microplate2) Военный термин: Joint Force Memorandum, Joint Forces Management4) Фирменный знак: Joseph French Marketing, Inc.6) Образование: Junior Fire Marshal -
8 financial
прил.1) фин. финансовый, денежный (относящийся к деньгам, касающихся денежных вопросов)See:2) фин. финансовый ( относящийся в управлению финансовыми ресурсами)financial market — финансовый рынок, рынок финансов
See:financial accounting, financial adviser, financial analysis, financial analyst, financial asset, financial consultant, financial control, financial director, financial economics, financial investment, financial leverage, financial management, financial ratio, financial statement, financial analyst, financial capital, financial consultant, financial contract, financial credit, financial credit risk, financial decision, financial economics, financial engineering, financial expense, financial futures, financial innovation, financial institution, financial instrument, financial intermediary, financial liquidity, financial manager, financial market, financial marketing, financial modelling, financial officer, financial options, financial performance, financial plan, financial planning, financial position, financial pyramid, financial reinsurance, financial report, financial risk, financial statement, financial supermarket, financial system, financial tables, financial year, Certified in Financial Management, Debt Management and Financial Analysis System, Financial Analysis Journal, Financial Times, Financial Times Actuaries All Share Index, Financial Times Actuaries Share Indexes, Financial Times Index, Financial Times Industrial Ordinary Share Index, Financial Times World Index, Hulbert Financial Digest, NASDAQ Financial-100 Index, Financial Reporting Release, Financial Services Act 1986, Financial Services and Markets Act, Financial Statement and Budget Report, Association of Financial Professionals, Certified Financial Planner Board, Community Development Financial Institutions Fund, Financial Analysts Federation, Financial Crimes Enforcement Network, Financial Executives International, Financial Instruments Exchange, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association, Financial Intermediaries, Managers and Brokers Regulatory Association -
9 Institute for Operations Research and Management Science
орг.сокр. INFORMS упр. Институт исследования операций и менеджмента (крупнейшая профессиональная организация, издающая ряд специальных журналов и организующая регулярные конференции для всех, кто связан с исследованием операций и менеджментом (ученых, преподавателей, студентов, менеджмеров и др.))See:operations research, management science, operations research, Decision Analysis, Information Systems Research, INFORMS Journal on Computing, Interfaces, management science, Manufacturing & Service Operations Management, Marketing Science, Mathematics of Operations Research, operations research, Organization Science, Transportation Science, International Federation of Operations Research SocietiesАнгло-русский экономический словарь > Institute for Operations Research and Management Science
-
10 NMJ
1) Физиология: Neuro- Muscular Junction, Neuromuscular injection, Nigerian Medical Journal2) Биохимия: Neuromuscular Junctions3) Биотехнология: neuromuscular junction4) Фирменный знак: New Marketing Jobs5) НАСА: Not My Job
См. также в других словарях:
Journal of Marketing — (JM) Beschreibung Wissenschaftliche Zeitschrift der Betriebswirtschaftslehre Sprache Englisch … Deutsch Wikipedia
Journal of Marketing Research — (JMKR) Beschreibung Wissenschaftliche Zeitschrift zum Thema Marketing Sprache Englisch … Deutsch Wikipedia
Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing PhD Program — Contents 1 Introduction to a Marketing PhD Program 2 Broad Categorizations of Marketing PhD Research 3 Courses in Marketing PhD Programs 4 R … Wikipedia
Marketing — Le marketing, parfois traduit en mercatique[1], est une discipline de la gestion qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou de la société en… … Wikipédia en Français
Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… … Wikipedia
